For two decades I've been helping great brands share their stories online.
That relationship has taken many forms, from consultant to team member.
You'll find me a flexible partner willing to adapt to whatever works best
for your organization and the project at hand.
Below are the typical ways clients have engaged me.
Most of my clients hire me as their part-time digital marketing leader—an experienced strategist who steps in on a retainer basis to guide and execute digital strategy without the need for a full-time hire. I work closely with Founders, CMOs, and CTOs to unify brand storytelling, optimize digital workflows, and build marketing solutions that drive long-term growth.
For organizations with specific goals such as launching a new website or developing an email automation strategy - I take a hands-on approach from planning through execution. Each engagement begins with discovery and a defined scope of work, then is completed on a clear timeline with measurable results.
For business leaders who simply need expert insight or a second opinion, I’m available for hourly consulting. Whether you’re evaluating a new platform, reviewing agency proposals, or refining your digital marketing roadmap, I can provide focused, unbiased advice and actionable guidance.
I’ve helped a wide range of brands bring their stories to life online — from hospitality and lifestyle to technology and finance. Each project has been unique, but the throughline is always the same: great brands seeking deeper, more meaningful connections with their audiences. It’s hard to capture twenty years of work in a few sentences — spanning hundreds of campaigns and websites — but what stands out most are the relationships and the results. Below are just a few of the partners I’ve had the privilege to collaborate with.
Most recently, I’ve led digital strategy for two of the country’s most celebrated restaurant groups. Learn more about that work below:
Greg Spies is a digital marketing consultant who helps organizations with extraordinary brands build cohesive digital ecosystems that elevate their stories and drive business growth. For the past seven years, Greg has led digital strategy for two of the nation’s top restaurant groups — The MINA Group and José Andrés Group — overseeing web, email, paid media, and analytics for dozens of acclaimed brands including Bourbon Steak, STRIPSTEAK, Jaleo, Zaytinya, and two-Michelin-starred minibar. His work helped modernize both organizations’ digital presence, unifying brand storytelling across platforms while driving measurable results in guest engagement and revenue.
Before moving in-house, Greg spent 15 years running The Interactive Dept., his Portland-based digital studio. There, he partnered with clients ranging from Aviation Gin and Domaine de Canton to Westin Hotels, KinderCare, and The Chicago Stock Exchange, blending high-touch design with hands-on development to help brands establish a strong digital foundation through web, email, and search.
With deep experience as both a strategist and front-end developer, Greg brings a rare mix of creative thinking, technical expertise, and operational insight. Greg lives in Saugerties, New York, in the Hudson Valley, where he continues to collaborate with brands and organizations across the country to design scalable digital solutions that unite strategy, storytelling, and performance.
Tell me a bit about what you’re hoping to accomplish and how you'd like to work together and I'll respond promptly with next steps.
